DESIGN

H&M Home, efterår 2010

I dag var vi inviteret til presseevent i H&Ms showroom på Amagertorv for at se Home kollektionen for efteråret 2010.

{Source: Bungalow 5}

Her fik vi en glamourøs kollektion at se, som i fransk boudoir møder Paris Hilton. Tyl, flæser, fjerpynt og velour var gennemgående materialer, ligesom farver som lyserød, syren, lilla og sort understregede den ultra feminine stil.

Der var arbejdet med forskellige skrifttyper fundet fra vintage parfumeflasker og emballage, og Julie Verhoeven har endnu engang leveret illustrationer af karakteristiske kvindeskikkelser til puder og sengetøj.

Kollektionen kan købes fra juli og august.

Som en nyhed kan vi fortælle, at H&M lancerer en Home- afdeling i butikken på Amagertorv i København d. 26. august i år. Indtil nu har man kun kunne købe H&M Home i onlineshoppen og i en enkelt butik i Stockholm. Men efter gode erfaringer fra Stockholm og utallige efterspørgsler, vil Home kollektionen blive tilgængelig i fire butikker. Udover København er det i Finland, England og Holland.    

Today we were invited to the press event by H&M at their showroom at Amagertorv in Copenhagen to look at the Home collection for autumn 2010.

It is indeed a glamorous collection, as in French boudoir meeting Paris Hilton. Tulle, ruffles, feathers and velvet were continuous materials, and colors like pink, lilac, purple and black underlined the ultra-feminine style.

They have worked with different fonts from vintage perfume bottles and packaging, and Julie Verhoeven has once again provided illustrations of typical female characters of pillows and bedding.

The collection can be purchased from July and August.

As the latest news we can tell that H&M launches a Home collection department in the store at Amagertorv in Copenhagen on 26th of August this year. So far the Home collection has only been available at the H&M online shop and in a single store in Stockholm. After good experiences from Stockholm and countless demands, H&M has decides to launce the Home collection in four stores. Besides Copenhagen, it will be available in stores in Finland, England and Holland.

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1 Comment

  • Reply
    Malene
    May 11, 2010 at 21:17

    Spændende nyhed!

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