It seems like everyone in the design industry is falling head over heals about the new Serif television. I am torn. On one side I can really appreciate the Paris-based designers Ronan & Erwan Bouroullec creating and playing with the design of the television, however, aren’t we going a bit back in time with this design? I mean it has been all about making the slimmest tv, so it doesn’t take up extra space in your decor, but this TV for Samsung, just seems to me, a bit dated.
Serif is a television that moves away from a preoccupation with ultra-flat screens. Instead, it is an object that can be turned around and manipulated. I guess the idea, is that you place it anywhere, with or without the legs.
What we were looking for was a solid presence that would sit naturally in various environments, just like an object or a piece of furniture. In profile, it forms a clear capital “I” shape, its slim body broadening to form a surface like a little shelf at the top.
Is it just me? I really just want the ultra-flat screen, so I don’t have to take up floor space or shelving space for the TV. To me that is so 10 years ago. See the short video about the Serif and let me know if I am totally wrong?