I am not lying when I say, I actually burst out with a little “uhh that’s good” when I saw the new Birkenstock 1774 showroom, which just opened in Paris a few weeks ago. It is so perfect that you really just want to move right in.
The 170 sqm. showroom is located in a typical Haussmann style Paris apartment with paneled walls, intercommunicating rooms, stone fireplaces and parquet floors, all to look like a real home – complete with a home office, fireplaces, and a dining room. All created by design studio Vinson & Co.
New and vintage furniture, furnishings and decor in a palette of warm wood and aged, lived in leather from across Europe serves as backdrop for the Birkenstock 1774 brand.
I really like how the latest Birkenstock styles are inconspicuously displayed on all the different furniture, including Achille Castiglioni’s Lungangolo book shelf, a 1940’s folding glass and oak trolley, Aldo Bakker’s Tri-Angle stools or Simon Hasan’s Cleft Oak benches. Other seating of note includes Toogood’s Roly-Poly chairs in raw colored fiber glass which sit alongside Pierre Jeanneret’s 1954 arm chairs (which is pretty much on top of every design nerd most wanted list right now), handmade in Chandigarh, India. Is it weird I kind of want to go raid my shoe closet and display them all around my house too? It is, never mind.
Literally everywhere you look, your eyes meet another stunning piece of furniture. It all just feels so perfectly balanced in colors, relaxing and soothing, don’t you think? I mean, wouldn’t you want to move in and live happily ever after? I certainly could, only question is, do I bring my own worn-out Birkenstocks or can I just wear the once on display?