I guess it all started with my old, old, old apartment being showcased in a Danish magazine. I felt like I needed to share it with the world. A very naïve thought, yes, because, it’s not like you have 1000s of readers the minute you start a blog. Well here I am, 10 years later, funny enough, NOT ten years older! Let’s just say, my mom has throughout this past year on multiple occasions reminded me that I can’t have 30-something in my bio much longer.
I started my blog “Bungalow5” on January 13, 2010. No name chances, only a few blog makeovers along the way. There have been many speculations about the name throughout the years, and obviously people want to know why Bungalow5. Truth is I had just seen that episode of Sex and the City where Carry goes to a club called Bungalow8. I didn’t want it to be an obvious rip-off, so I just picked a random number, thus the name “Bungalow5”.
10 years is pretty insane in this crazy digital world. And a lot has gone down since the very beginning. But here we are. Just me and you guys. I guess now is a pretty good time to look back, reflect on it all started, how it changed me for the good (and bad), and start thinking about what’s next.
I had gone through a few years of working in PR, got bored, and was looking my 30th birthday straight in the face, and just needed something exciting to get home to after long days at the office working a job I strongly disliked. So, on a, what I assume pretty average January afternoon in 2010, I started this blog with my first blog post on a free wordpress.com domain. The first post was really a masterpiece of inspiration, especially if you like green, I apparently did. It really deserves a reprise.
I am lost for words. It seems soooo long ago. As mentioned, the original feature was published in a Danish magazine, and they even shared it online. Looking at the picture of a very young 30-year-old Allan cracks me up. Okay, moving on…
You have to remember it was all before Pinterest. Before Instagram. And cameras in phones was not really a thing. Iphone3 had just been released in Europe. I am not even sure where I found the pictures to support my many posts back then. I was extremely productive, posting on average 2 posts a day.
How I got followers and how many was reading I do not know. I didn’t get google analytics until mid 2011 when I moved to this domain. I did ask some of the very few other bloggers back then if they would mention my blog, and many of them did. I guess I owe some of that early success to bloggers like Sidsel og Lasse, Acie, Frede, who are all also still around.
Four months in, I asked one of my early followers to join the blog – and she did. Tine wrote more than 1000 posts on Bungalow5 and was a HUGE part of the early years of this blog. Side by side we had big plans for the blog, and we really had a lot of fun being some of, if not, the only Danish interior bloggers for many years. Tine wrote her last post in July 2015 – and I’ve been writing every single post myself ever since.
Surely, I must have been doing something right, right? In 2010 a blog made no money, but I still came home every day after work and wrote 1-2 posts every day for years. How I managed is beyond. And there was no thought or rhythm to any of it. It was really a crazy mix of everything I could find online. And from what I can tell I didn’t share many of my own pictures, maybe because I didn’t have a camera(??). I did find this incredibly amazing DIY post, my very first (I haven’t practiced DIY much since, you’ll know why…) and with my own stunningly styled photos. I followed a few other international bloggers of the time and sort of just tried to do what they did.
Anyway. It wasn’t until I left my job at the time (unwillingly) that I got the push to start blogging full time. For 7 years now, I have called myself a blogger – and been adding entrepreneur, author, and designer to the list.
I won’t bore you to death with a never-ending post, but recapping 10 years in just a few words is no easy task. A few more highlights:
- OPENING A BØRGE MOGENSEN EXHIBTION: In January 2014 I was asked to speak and open a Børge Mogensen exhibition at Trapholt. First time speaking in front of that many people.
- DESIGN BLOGGERS UNITED: In 2013 I created ‘Design Bloggers United’. I invited a group of the (at the time) most influential interior bloggers to Copenhagen. We all became very good friends and went on multiple blogger tour years to follow.
- DESIGNING: I have been lucky to design products for companies a few times. The Bungalow couch for Sofacompany was for sure one of my proudest moments.
- BOOK: I wrote a guide to Scandinavian style in 2017. Something I had dreamt of doing for many years. I remember telling Mr. LA at one of our first dates, that writing a book was something I would pursue that year. Just a year later, I got the first edition!
I can’t really end this post without a massive THANK YOU. To all of you who have been here from the very beginning. To you who just arrived, and the many of you have been around for 2,4,6 years – regardless: THANK YOU. You have followed me through many different homes, a marriage, and travels. I feel like you all know me better than myself. Through many difficult times I have found comfort in posting on this platform, getting feedback, connecting with you via email and now DMs on Instagram. Guys, you really are such a big part of my life. THANK YOU!
Stick around, all of you. I have a lot more to share.
Ps. Before I go, to celebrate a decade of blogging, I will launch a pretty epic give away later this week – A Design Weekend in Copenhagen for 2. You want to stick around for this one, believe me!!
All photos by Joakim Züger