Conscious and Eco-Friendly Cleaning

Lately, it’s been very important to me to make more sustainable choices, especially with a new house that had to be cleaned. I find buying the conscious choice when it comes to cleaning products fairly easy.

// Affiliate links all marked with *//

Obviously the best thing would be start making your own products, but I am not at that level yet. I am really not going to be all zero waste, clean with lemons and baking power or whatever it is.

I am taking the conscious choice to pick as eco-friendly as I can, buy refills or containers made in 100% recyclable plastics. And of course, buy more in bulk. I am not going to lie, it is more expensive, but in my opinion one of the biggest issues we face as humans right now, is taking way better care of our planet. I am sure you’ve all heard we are basically steering straight towards the abyss, with 1000s (if not millions) of species dying, literally, right in front of us and massive icebergs melting a lot quicker than anticipated. And if the new generation* is starting to take this very serious, I think it’s about time we do too.


*If you haven’t already, check out Greta Thunberg. A 16-year old Swedish environmental activist, who started fighting for climate justice and got 1000s of school kids world wide to protest too. Watch her TEDex or a few of her speeches at UN climate conferences etc. She is a hero.


I am not going to point fingers at people who isn’t making the same choices as me, this is meant as a guide, so you might pick up some of the better products, or start looking for them, out there.


You should also take a look at my friend Hannah Trickett’s post on the same topic. She touches on the cleanifluencers out there with extremely good points on why you should really worry and not just believe and do whatever some of these so called influencers tells you to.


It has been, even more time spent in the US, to find eco-cleaning products, because it hasn’t been super easy to be honest. In most supermarkets you have a choice of 100s of cleaning products full of artificial scents and extreme ingredients. For years, at least in Denmark, products without scents have been widely accessible, but finding laundry detergent has been quite the quest. But I found it. Finally.


Humdakin: a Danish company, started in 2016 by Camilla, mom to three kids btw, is one of my faves. All products are allergy friendly and made from natural ingredients you’ll find in the Nordic nature. All products are also vegan and cruelty-free.

Available pretty much worldwide. And best of all, they have a pretty nice sale right now, up to 75% off.

Products I really value and use from Humdakin: Universal Cleaner*, Dish Soap*.


Public Goods: Is a membership based online store making healthy clean eco-friendly products very affordable. After the initial yearly fee of $59, first 30 days are a free trial period; you have access to very low cost products all sustainably sourced and non-toxic.

Only available in the US. Via this link*, you get $20 off your first order.

Products I really value and use from Public Goods: Walnut Scrubber Sponge, Wool Dryer Balls, Recycled Trash Bags.


Seventh Generation: Not only is it one of the only brands I’ve come across that makes their packaging from recycled plastics, and some even come in 100% recycled XX, but its no dyes, optical brighteners or fragrances (they have some with natural fragrances too).

Available worldwide, including Denmark. I’ve seen it in Bilka.

Products I really value and use from Seventh Generation: Concentrated Laundry Detergent*, Natural Unbleached Paper Towels*.



Again, I haven’t jumped the zero waste cleaning bandwagon, but I try to buy unnecessary products, buy in bulk if it makes sense and buy refills if possible, saving on packaging waste and save money. I am sure you are able to find cheaper options or products you prefer using. But please make sure to look out for certifications that guarantee the product you’re buying is sustainable, environmentally-friendly, and cruelty-free.

Happy conscious cleaning. And do share your best eco-friendly conscious cleaning advise in the comments.


***photography and styling by Allan Torp, bathroom is part of a Snyder Sutton real estate listing

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