How people live and how quickly that changes throughout our lives is quite crazy when you think about it. For many years most of us thought of IKEA as products that we all just use for a short period and then discard, but Ikea is certainly doing everything right to change this habit.
Last year they launched first part of their collaboration with Tom Dixon; the DELAKTIG sofa series, which could be personalized and transformed throughout its lifetime with changeable backrests, armrests, and covers, you could even add a lamp. The frame itself is made out of 50 % recycled aluminum, which is 100% reusable over and over again.
Now they have taken the collaboration a step further, launching the new DELAKTIG bed and new colors for the sofa cover. As the sofa launch didn’t excite me too much and my initial thought about the IKEA and Tom’s collab was very unexpected, but still intriguing. I was curious to get a closer look on the new bed and to have a chat about the further collaboration. I sat down with Tom & James Futcher, Creative Leader at IKEA, at the launch in Lisbon last week, definitely answered some of my question. IKEA wanted to bring some coolness factor to the table, and who better than one of the most known designer name right now. Tom, on the other hand, wanted to work with the biggest, and that’s definitely IKEA. They also have knowledge about their consumer, which is literally all of us, that no other interior design company have, which is pretty unique, with world-wide sales, they just know so much about what’s going on in our homes.
The sofa isn’t for me, which mostly is because I think it mostly works for a very young target group, which doesn’t change the fact that it’s a product that will only be used for a shorter period of time. The new bed, however, I find MUCH more long-lasting, it somehow seems to fit into any household, which was certainly also shown at the event in Lisbon. At the event, which was build-up as a hotel with 5 different rooms; the everyday fabulous room, the green room, the family room, the minimalist room, and the comfort room, where the bed and the entire DELAKTIG really came into its own. It’s easy to see how versatile the bed really is. Dare I say, I really loved the everyday fabulous room, I wonder why?
Where I don’t get why you would want to change your sofa all the time, other than the cover, I get it with the new changeable bed. I have had my bed for about 4 years now, and while the frame is the same, I wouldn’t mind having a headboard and side tables I could just change depending on my mood.
The bed frame is made on the same principles as the sofa, with a frame made out of 50 % recycled aluminum, headboard, side table and lamps all flat packed, and finally a mattress after your choice, delivered in a vacuum seal to take up as little space in transit as possible – from a sustainable point of view, it works. And to be quite honest, I really like the overall look of the bed, very aviator sleek. So, IKEA & Mr. Dixon, job well done, I am happy you evolve the sofa into a bed that I really see a great market for.
The entire new collection, including the bed, will be available in stores and online from Friday, February 8th.
Paid partnership with IKEA Danmark. Thoughts and opinions are 100% my own. Thanks for supporting collaborations that I am excited about and that have kept Bungalow5’s doors open.