DESIGN

Mads Mikkelsen x BoConcept: The Call

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Det er altid spændende når nogen gør noget uventet. Og uventet må man sige samarbejdet mellem Mads Mikkelsen og BoConcept er. Mads har samarbejdet med både Dejan Cukic og Thomas Busk som intruktører om BoConcepts nye kampagnefilm.

Kampagnefilmen, THE CALL, er den første af to selvstændige film. Den anden film, THE GUEST, lanceres senere på året. Konceptet bag de to film er, at man skal se kampagnen for historien og det visuelle univers.

BoConcept ønskede en helt ny tilgang til en kampagne. Og det har de fået! Visse scener i filmen kan virke provokerende, og det er tydeligt at Dejan og Thomas har skrevet historien bag filmene ud fra et dramaturgisk ståsted. Og Mads er ganske enkelt fantastisk!

Filmen varer 6 minutter, men er det hele værd!

It is always very exciting when someone makes something completely unexpected. And unexpected is the collaboration between Danish actor Mads Mikkelsen and furniture company BoConcept. Mads has worked together with Dejan Cukic and Thomas Busk as instructors on the new BoConcept campaign movie.

The movie, THE CALL, is the first of two separate movies. The second, THE GUEST, will be launched later this year. The concept behind both movies is that you should see the campaign for the story and the visual universe.

BoConcept wanted something completely new with this campaign. And that, they got! A few of the scenes in the movie can be a bit provocative to some, and it is clear that Dejan and Thomas have written the story from a dramaturgy standpoint. And Mads is just absolutely fantastic!

The movie is 6 minutes long, but really worth it. 

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This post was made in collaboration with Be On, the words, opinions and images are made by us.

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