I was certainly intrigued with the announcement of Tom Dixon working with IKEA, after the huge success with Ilse Crawford it was only about time they worked with yet another massive name. In Stockholm last week we finally got the first real look and feel of the collection… and I have to admit, I am not a fan. While Henrik Nero has done a magnificent job styling photo for the Bemz covers for the collection, it really feels extremely cheap if you ask me.
The collaboration comprises a sofa collection called Delakig, which is so far from Dixon’s design aesthetics and in all honesty, I don’t even see any of him and his brand it in. Tom Dixon is fun, curvy, edgy, and interesting. Delaktig is not. Dixon actually promises to revolutionise the concept of the sofa. How is a modular couch with a moving arm/back rest revolutionary? I don’t see it. To be it is just very young and certainly doesn’t talk to his regular audience – or anyone dreaming about having his products in their own home. I kind of felt the same with the Ikea x Hay collaboration that came out last year, nothing revolutionary. Am I being too harsh? Isn’t the whole idea of a collaboration to push both brands to new heights and come up with something new and fresh?
A little more exciting are some of the new products in the on-going collaboration with Dutch designer Piet Hein Eek. His work with rattan and dinner wear not being all white and perfect, but a bit more organic in its shapes seems more groundbreaking and trendy than a shaky aluminium sofa.
And finally to end on a happy note about Ikea collaborations, with one I am really looking forward to – SPÂNST, a collaboration with Los Angeles-based designer Chris Stamp. It’s new, very useful and on point and really bring in new elements that we haven’t seen before. This collection should be available in stores by May this year.