Once again, I traveled to Stockholm to visit the biggest fair with focus on Scandinavian design, pretty much every known design brand is there, with a few exceptions, but all in all it is such a great place to visit.
Stockholm Design Week is first and foremost a place for brands to launch new products, very often it is the first time they are presented to us, some choose to use the opportunity to launch a completely new brand. Last year Norwegian lighting company Northern Lighting made the jump into furniture design and changed their name to just Northern. Last year, we also saw Nuura, a Danish lighting company, make its debut. This year, Eva Solo, who you might know as a tableware brand launched a furniture collection, just to name a few. Keep reading if you want a few more sneaks of what caught my eye throughout the week.
The week is packed with meeting, parties, events etc. in other words, very festive. Unfortunately, you leave the fair with a bittersweet taste in your mouth – the focus on the global environmental issues is nowhere to be seen. I am not saying I am any better myself, I choose to jump on a plane, instead of the train, but the sustainable approach to design was not massive. Surely, some brands are producing more and more locally and choose more environmentally friendly materials, but in the bigger picture, I am not convinced. I know I’ve said it before, and you might think that the story is getting old, but I do think this subject is very important. To be, it cannot be said enough, more brands, and especially the big brands, needs to take responsibility. I would like to see even more, especially those who keeps producing design icons, to challenge how they are manufactured. Is the wood FSC? Could the fabric be made out of reused plastic bottles? And what about our packaging? Can we eliminate plastic from our company completely?
And I would also like to challenge the way the stands are being built. They seem to just grow bigger and bigger, taller and taller, which leaves me with one big question – where does all this end up when the lights are turned off, the doors closed, and the last people leave? I might be very wrong, but I do not think all this is being reused in anyway.
Okay, enough with the finger-wagging, let’s look at the goodies.
It seems like a lot of people loved what New Works are doing right now, and I can only agree, I love how they are mixing a strong connection to Scandinavian materiality and craftsmanship with a modern approach to functionality. If you are not sure which brand I am talking about here, then their Kizu Table lamp might ring a bell.
Ever since their launch last year, Nuura keeps evolving – and I have heard that they soon will launch a new very cool collection with someone very well-known, who or what I don’t know, but I am excited. This year they presented a new chandelier collection – Apiales – with 9 or 18 glass balls mounted.
For as long as I can remember I have been dreaming of owning an Eilersen couch – or let me rephrase, I have been dreaming of owning a house big enough to install my own Eilersen couch. To some, Eilersen might be too grown up, something they would expect to see at their parent’s place, but to me, they are just the epitome of good quality, style, and elegance. Eilersen have noticed that the younger segment might not be into their couches as much as me, which is why they have also launched a sister brand, Juul, where everything is the same quality, but just slightly younger in overall appearance.
Showing your products in the best possible way is certainly very important to a lot of the brands presenting on the fair. Lotta Agaton was once again talk of town with styling of brands like Kasthall and String, but also new darlings Sundling Kichén was on site with work for Design Of.
If you want to read and see even more from the fair, I have enjoyed the following blog posts:
All photos by Allan Torp