Swedish Giant meets Danish Elite


So here’s a story I honestly never had seen coming. The Swedish gigantic design giant Ikea in collaboration with one of the Denmark’s top design companies, Hay. Yup. A new collection will hit the Ikea stores worldwide late 2017. I got a preview of the new collection; a very Scandinavian meets a lot of very cool colours and materials collection.

The collection will of course include both companies design DNA, a clean classic Scandinavian look with light colours, high quality and simple design. They are working on combining colours in a fresh and modern look and mixing a lot of different materials; aluminium, metal, terracotta, textile, plastic and wood.

The new collection will include around 50 new pieces, including chairs, tables, mirrors, sofas. I am for one, very happy to finally see the iconic blue Ikea bag getting new colours. From what I count, we will get a mere ten new colours (including different materials). I have also seen some quite nice looking terracotta planters, which looks very promising.



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1 Comment

  • Reply
    June 17, 2016 at 15:07

    I can’t wait to see the whole collection previewed.

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